What is Deferred Revenue?

Deferred revenue is money you have when you haven’t earned it yet.  It’s nice to have cash, but if you owe something for it then you have an obligation to someone.  That’s called a liability.  It’s nicer to have cash and not owe anyone anything, everyone pretty much agrees on that.  When you have money that’s a liability, then you have what’s called deferred revenue.

It’s Nice to Have Cash

In a business, cash on hand is King.  Cash is an asset.  It’s tangible.  Deferred revenue can mess with that, however.  Your business may have a lot of cash on hand but if you still have to do something to keep that cash, then it’s not really yours until you earn it.  If there are obligations attached to that cash, then theoretically it can go away.

Examples of Deferred Revenue

Let’s say your company sells handbags.  Hand made custom hand bags that take several weeks to make.  Customers have to pre-pay in order for you to get your seamstress to start making one of the handbags.  Customer pays, and you have cash on hand.  Nice! But here’s where the idea of deferred revenue comes in.

Now, until your seamstress makes that handbag and you ship it to the customer, that money isn’t really yours.  If your seamstress quits and you can’t find another you’ll have to refund the money to your customer.  The money comes with an obligation that’s not yet fulfilled.  In other words, that cash is a liability, or deferred revenue.